Sample readout
What a profit-focused ad spend audit returns.
This is a sample structure, not a real client report. Real audits use your exported reports, revenue context, margins, and campaign structure.
Sample: DTC brand, 90-day review
$6.8k monthly waste to verify
18%
of spend needs cut or experiment review
2.1x
platform ROAS vs 1.3x blended ROAS
9 days
recommended first test window
Example findings
The real deliverable is a short, specific list of actions and tests.
| Finding | Evidence | Risk | Recommended action |
|---|---|---|---|
| Brand search is absorbing demand | 42% of Google spend went to branded terms with high reported ROAS, while direct and organic revenue fell in the same period. | High | Run a geo holdout or reduce branded budget by 30% for 9 days. |
| Retargeting is overstating performance | Meta retargeting showed 7.8x ROAS, but 71% of conversions were returning customers inside a 7-day click window. | Medium | Separate new vs returning buyers and cap retargeting frequency. |
| Two campaigns are below profit threshold | Combined $4,100 spend, 1.1x revenue ROAS, and estimated negative contribution after COGS. | High | Pause or cut by 50% until creative and landing page test is ready. |
| Non-brand search has one profitable pocket | Exact-match commercial terms show lower volume but higher first-order margin and cleaner payback. | Opportunity | Shift $1,500 from broad match into exact commercial group. |
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Start with exports. Keep account access private until you decide there is enough trust.